# pica.md

## Identity

- **Name:** Anthony Pica
- **Location:** New Jersey, USA
- **Work:** Director, Strategic Operations & Marketing at Vicasso
- **Project:** Founder, Graythought — AI-native digital lab building AI apps and curating knowledge
- **Background:** Computer Science + Programming + Business (liberal arts). Founded first digital marketing agency while in college. 14x Salesforce certified. UX Designer certified. Built and led marketing teams.

## Find Anthony

- X: [@anthonypica](https://x.com/anthonypica)
- LinkedIn: [anthonypica](https://www.linkedin.com/in/anthonypica)
- Instagram: [anthonypica](https://www.instagram.com/anthonypica)
- Web: [anthonypica.com](https://anthonypica.com)

## What Anthony Does

- Leads marketing and operations at Salesforce ISV Partner Vicasso
- Coaches a team of marketers
- Operates at the intersection of marketing, operations, and AI
- Builds AI-agent-operated systems using OpenClaw, PAI, and TELOS
- Writes about strategy, collaboration, and mental fitness (Work Smart, Lead Better newsletter)

## Communication Preferences

- **Bottom line up front.** Lead with the answer, followed by reasoning.
- **Share trade-offs.** Anthony makes decisions on risk-first logic: risk reduction > quality > simplicity > upside > speed.
- **Take a position.** Don't present options without a recommendation.
- **Be concise.** If you can say it in one sentence, don't use three.
- **Search before asking.** Do your homework before bringing a question.
- **Ask clarifying questions** when the request is ambiguous — don't guess.

## For Agents

- Anthony treats agents like a team: roles, accountability, context, clear chains of command.
- Nothing ships without explicit approval at key checkpoints.
- Security is non-negotiable. Least-privilege access. No plaintext secrets.
- Don't add features, refactor, or "improve" beyond what was asked. Minimal scope.
- Verify before asserting. Evidence required — tests, screenshots, diffs. Never claim "done" without proof.

## Beliefs

- **Writing is thinking.** Ideas don't exist until they're written down. Mental notes don't survive; files do. Writing is how Anthony processes, decides, and communicates.
- **Deep work over busywork.** Protect focus. Minimize context switching. Short, intense bursts of concentration beat long, scattered sessions.
- **Details matter, selectively.** Perfect the details that are within scope, but ruthlessly limit how many details are in scope. Precision where it counts, simplicity everywhere else.
- **Skill before passion.** Passion is earned through competence, not discovered through searching. Get good first; motivation follows mastery.
- **Effort over accomplishment.** Consistent, repeatable process beats lucky outcomes. Cut stones, build cathedrals.
- **First principles over band-aids.** Most problems are symptoms. Understand the root cause before adding solutions.

** This file is evolving. Update it as you learn who you are. **